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Meta introduced a new feature on Threads allowing users to tag its AI account for quick answers. However, users cannot block this AI account, sparking widespread dissatisfaction. The company says users can mute or hide AI replies instead.
Meta has confirmed that its new AI account on Threads cannot be blocked by users, a move that has prompted widespread criticism and concern among the platform’s users.
On Tuesday, Meta announced a test of a new feature on Threads that allows users to tag a Meta AI account to receive answers or contextual information during conversations. The feature, initially available in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore, enables users to ask questions like “why is everyone obsessed with matcha” or “how do you pronounce ‘Cannes’?”.
However, users quickly discovered that there is no option to block or restrict the Meta AI account through the platform’s usual controls. When attempting to block the AI account via the three-dot menu on its profile, users encountered errors or found the option absent altogether. This has led to a trending topic on Threads with over one million posts criticizing the inability to block the AI account, although the trend appears to have diminished in visibility.
Meta spokesperson Christine Pai told The Verge that users can manage their experience by muting or hiding Meta AI replies or using the ‘Not interested’ option on posts from the AI. She emphasized that the company’s goal is to provide quick context during conversations without giving users the ability to block the AI entirely.
Why It Matters
This development matters because it raises questions about user control and privacy on social platforms, especially as AI features become more integrated. The inability to block Meta’s AI account could lead to user frustration, especially among those concerned about unwanted interactions or data collection. It also highlights ongoing tensions between platform developers and users over moderation and control of AI-driven content.
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Background
Meta has heavily invested in AI, launching a new model called Muse Spark in April, aiming to catch up with rivals like OpenAI and Google. The company has integrated AI features into various apps, including Threads, where the new AI account is part of its broader AI strategy. The test reflects Meta’s push to embed AI into everyday social interactions, but the lack of blocking options marks a departure from typical user controls seen elsewhere.
“Users can manage their Meta AI experience during the test. We want to give people a way to quickly gather context before jumping into the conversation, but if you want to see fewer Meta AI replies in your Threads feed you can mute or hide Meta AI replies, or use the ‘Not interested’ option on any Meta AI post.”
— Meta spokesperson Christine Pai
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What Remains Unclear
It is not yet clear whether Meta plans to change this policy based on user feedback or if the inability to block the AI account is a permanent feature. Details about future updates or controls remain undisclosed.
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What’s Next
Meta is expected to monitor user reactions and may adjust the feature or controls based on feedback. Further updates could include additional moderation options or the expansion of the AI feature to more regions.
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Key Questions
Why can’t I block the Meta AI account on Threads?
Meta has stated that during this test, users cannot block the AI account to ensure it remains accessible for providing quick context, though users can mute or hide its replies.
Will Meta add a blocking option for the AI account?
It is not yet confirmed whether Meta will implement a blocking feature in the future. The company has only indicated that users can manage their experience through muting or ‘Not interested’ options for now.
Does this affect my privacy or data security?
Meta has not provided specific details on how user data is handled with the AI account, but the inability to block the account may raise concerns about control over AI interactions.
Is this feature available in all countries?
No, the feature is currently in testing in select countries including Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore. It is not yet available globally.
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