TL;DR
Get the latest gadgets delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the Indian availability of Ray-Ban Meta Gen 3 glasses, priced from INR 44,300, and previews audio glasses and a future Muse AI feature.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the appointment with the Indian release of its Ray-Ban Meta Gen 3 AI glasses. Meta says the glasses are available through its and Ray-Ban’s websites and Indian retail partners, with prices starting at INR 44,300.
The announcement combines a celebrity partnership with product news. Meta describes Singh as having a longstanding relationship with the company through earlier collaborations. It says the new role marks a further chapter for Ray-Ban in India, where it is promoting the eyewear brand alongside Meta’s AI technology. The company did not disclose the partnership’s duration or commercial terms.
Meta says Gen 3 glasses come in 27 color and lens combinations across three styles: Aviator, Zena and Wayfarer. The company also announced a limited-edition, vintage-inspired Aviator to mark the frame’s 90th anniversary. Meta lists up to nine hours of battery life, one hour more than Gen 2, along with slimmer construction, adjustable temple tips and an action button for access to Meta AI.
Other listed features include a 12-megapixel camera, 3K Ultra HD video recording, dynamic photos and a six-microphone array. Meta says the microphones reduce background noise by more than 90%. The glasses include an LED indicator intended to alert people nearby when photos or video are being taken. The product is listed on meta.com, in.rayban.com and through consumer electronics, optical and eyewear retailers in India.
A Celebrity Partnership With a Product Launch
The appointment gives Ray-Ban and Meta a high-profile public representative as the companies market AI-enabled eyewear in India. Singh’s association may help introduce the product to consumers who know Ray-Ban primarily as an eyewear label, but Meta has not provided evidence or sales forecasts showing how the partnership will affect demand.
The product announcement is more immediately concrete for shoppers: Gen 3 has a stated starting price and named retail channels. Its hands-free camera, audio and AI functions position the glasses as an alternative way to access some phone features. That proposition also makes practical questions about comfort, battery life, privacy and the usefulness of AI functions central to whether buyers see value beyond the frames.
Meta says the glasses can play music and podcasts, handle calls and provide access to Meta AI. Those are company descriptions of the product’s intended uses, not independent assessments of performance. The announcement does not offer Indian sales figures, customer research or a direct comparison with competing devices.
As an affiliate, we earn on qualifying purchases.
Meta’s India Eyewear Rollout
The announcement puts a new generation of Ray-Ban Meta glasses alongside a locally focused marketing partnership. Meta presents the devices as eyewear first, with technology added through software and hardware. It says regular software updates will bring new AI features and expand the apps and experiences available to users.
Gen 3 is described as the successor to Gen 2, with Meta citing a one-hour increase in maximum battery life. The company also emphasizes a built-in LED indicator designed to signal when the camera is recording. That feature is relevant because the glasses can capture photos and video from the wearer’s point of view, and bystanders may not otherwise know when recording is taking place.
Meta separately previewed Ray-Ban Meta Audio glasses, which it says weigh 43 grams and can provide up to 12 hours of use on a charge, with up to 48 additional hours from the charging case. The company also said it plans to bring its Muse AI agent to glasses in the coming months. These are future offerings or capabilities, distinct from the Gen 3 product availability described in the announcement.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh, in a statement included in Meta’s announcement
Ray-Ban smart glasses with camera and AI
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Partnership Terms and Feature Availability
Meta has not disclosed the financial terms, length or specific promotional commitments associated with Singh’s ambassadorship. The announcement also does not say whether the appointment covers particular campaigns or markets beyond India.
The company’s descriptions of battery life, noise reduction and other capabilities are manufacturer-provided specifications; the announcement does not include independent testing or real-world results. It also does not detail which AI features are available to Indian users at launch, whether every function requires a phone or account, or what privacy controls and data practices apply to individual features.
Meta said Audio glasses are coming soon and Muse is planned for the coming months, but it gave no firm India launch dates, prices or complete specifications for those offerings. The extent to which Muse can act on visual information, and which actions it will support, also remains to be explained.
Ray-Ban Aviator limited edition glasses
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Retail Sales and Future AI Updates
Consumers in India can check Meta’s and Ray-Ban’s websites and participating electronics, optical and eyewear retailers for Gen 3 availability and current pricing. Meta lists the starting price as INR 44,300; prices may vary across styles or configurations, though the announcement does not specify the full price range.
The next stated product developments are the arrival of Ray-Ban Meta Audio glasses and the planned addition of Muse to Meta’s AI glasses. Meta has not supplied exact dates for either. Further details on availability, pricing, supported features and how Muse handles information from a wearer’s view will be needed to assess those launches.
AI-enabled sunglasses with microphone
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
What role has Ranveer Singh taken on?
Meta says Singh is the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. It has not disclosed the partnership’s duration or terms.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta lists Gen 3 prices starting at INR 44,300. The announcement does not give prices for every frame and lens configuration.
Where are the Gen 3 glasses available?
Meta says they are available through meta.com, in.rayban.com and consumer electronics, optical and eyewear retailers in India.
What new products and features did Meta preview?
Meta said Ray-Ban Meta Audio glasses are coming soon and that it plans to bring the Muse AI agent to its glasses in the coming months. It did not announce firm launch dates or prices for either.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
